Accurist watches, Clerkenwell
Accurist Watches, Clerkenwell

Accurist Watches

Accurist Watches was founded in 1946 in the heart of Clerkenwell on St John Street. Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value.

The brand became the first watch company to actively promote the 21 JEWEL lever-movement and Accurist 21 JEWELS became the Company Slogan setting a standard in watches that was later to be followed by many of our competitors

Accurist broke out of the traditional watch advertising mould by producing a T.V. Campaign which was aired regularly on "Sunday Night at the London Palladium", probably the most widely viewed television program of its day.

The Property Ombudsman