GREENE & CO “SCOOP A WHOPPING NINE INDUSTRY AWARDS” IN 2008.
13th November 2008
Estate Agency of the Year Awards 2008-2009: 5 awards won!
Estate Agency of the Year 2008-2009
Gold Award, Customer Services
For the second consecutive year, Greene&Co have won the Gold Award for Customer Service across the UK property market. What an honour!
Again, supported and judged by the NAEA they had the following to say about us;
“Greene & Co has a diverse training structure which keeps customer service at the heart of their culture, both embedded in the business through a "buddy system" and driven from the top. Twelve non-negotiable standards at the heart of the organisation set the minimum benchmark, but the company always aspires to do better. They have excellent initiatives in place to measure successful customer service, which take into account the individuals who are delivering results as well as the big picture. Best practice is shared regularly, with many examples of improvement in the business the result of customer feedback or staff suggestions. Greene & Co is a fresh thinking company, and one of the Times Top 100. Above all, their culture is to "treat every customer like gold"
Estate Agency of the Year 2008-2009
Gold Award, Best Medium Sized London Agency
Here's what the judges had to say... "Introducing a "goodwill charter" to counter gazumping and gazundering has generated an additional 30% of business for Greene & Co. Customer satisfaction is at a high, perfectly illustrated by very exuberant testimonials. The company is very visible in the community, with regular charity involvement and appearances on national television. Staff are enjoying training trips, receive motivational meetings and intensive training and development, and are given the tools to really get the job done. And the company turnover and profit is rising year on year. It seems that believing in Kaizen - the philosophy of continuous improvement - is really working for Greene & Co., whatever the market conditions."
Estate Agency of the Year 2008-2009
Silver Award, Marketing
"Greene & Co present a well-planned, consistent marketing campaign. From the launch of the landlord and vendor information packs to the production of area guides for their Crouch End office, they remain internally and externally true to their brand values. A unique idea was to distribute the promotional "Go Greene" bags, which not only demonstrates social and environmental concern but also strengthens brand awareness and perception in the locality where 30,000 branded bags were distributed. Community focus is also very apparent in the sponsorship of various local clubs, school support and fundraising for charities, again whilst maintaining brand values. Greene & Co is also strong on the measurement of campaign effectiveness, proving the value of all their marketing. This is illustrated by them having moved into a Top 5 agency position in Crouch End by the middle of 2008."
Estate Agency of the Year 2008-2009
Bronze Award, Best Medium Sized Estate Agency in the UK
"Operating in the heart of London, Greene & Co is a small company with an extremely high profile. They project a strong corporate identity and their customer care and complaints procedure is second to none; indeed, their dedication to customer care forms the main message of their mission statement. With enthusiasm from the MD down, Greene& Co engenders a sense of loyalty and shared working practices in order that the team and therefore the clients are happy. They also have a fantastic marketing ethos, performing objective analysis of their campaigns to see exactly where they get the best response from and adjusting their marketing spend accordingly."
2008 Cecil Jackson-Cole Award for Corporate Social Responsibility
Also awarded at the Estate Agency of the Year event was this special award, set up to recognise and reward the agent who exceled in their commitment to business, community and environmental issues. It was awarded to Greene & Co. for our dedication to Corporate Responsibility, understood and embraced by the whole company. The judges looked for proof of a clear, well communicated CSR approach fully integrated into the agents everyday business approaches as well as examples of projects and strategies that have a positive impact on the our local community.
Negotiator Awards 2008-2009: 4 awards won!
Tuesday evening, 11th November 2008 saw Greene & Co. named Estate agency marketing team of the year and Estate agency employer of the year, their managing director David Pollock enjoying personal success in being named Estate agency leader of the year as well as the company picking up the top award of the night – The Negotiator’s Best of the Best trophy.
Image courtesy of The Negotiator Magazine website
The event was hosted by The Negotiator Magazine at The Hilton, Park Lane with 18 different categories up for grabs and more than 450 of the industry’s top agents gathered to celebrate the achievements of their winning peers. Greene & Co were humbled and ecstatic with their winnings, the only agency to win more than one award on the evening!
Fighting off tough competition, Greene & Co. were named Estate agency marketing team of the year as host TV comedian Rory Bremner stated “The judges were impressed with the sheer range of marketing activities developed by the small marketing team. They also liked the way response levels were carefully monitored, to improve the effectiveness of any campaigns. Lots of local community work also, in the end, helped clinch it for them.”
Very proud marketing manager for Greene & Co., Jacqui Daley said “It has really paid off to not just follow the industry norm. We measure what works and have invested lots of time in educating our clients as to why our major marketing focus for their property is online. We also love working with the local community and it has definitely paid off!”
The Employer of the year award was won as “This firm came across as an outfit that it would be really fun to work at. They do staff trips abroad, they’ve raised more than £30,000 for charity this year, they have a great internal communications system and the Sunday Times voted them one of the best small firms to work for in the country.”
David Pollock, picked up the award of estate agency leader of the year as the judges said he was “a determined, inspirational leader, with a strong hand on the tiller. He is respected by his peers and his whole team”, they said.
The Best of The Best Award
According to the write-up in The Negotiator Magazine following on from the evening "The commendable short-list which was a closely guarded secret until the big night, was determined by The Negotiator team, who selected firms based on a mixture of their profitability, their innovation, how happy and motivated their staff are and their marketing acumen. The award also recognises the following firms for their all-round professionalism and their wider role within the profession: Chesterton, Connells Group, Countrywide, Foxtons and Williams & Goodwin.
In the end, it was Greene & Co, a grand example of what a modern estate agency should be all about, that was able to take away its fourth award of the evening - enough to build a trophy cabinet for, we think."
With a judges list reading like a Who’s Who of Estate Agency, names include Bill McClintock, Chairman of the OEA, Mr Chris Brown, President, NAEA, Robert Bartlett, CEO, Chesterton Global and Richard Rawlings, MD of Estate Agency Insight.
David Pollock, Managing Director, Greene & Co., commented: “This is an outstanding achievement. I believe in caring for all my staff and providing them with the tools, training and motivate for them to do their best. These awards are a reflection of everyone in the team’s hard work. Our challenge now is to maintain and improve on the standards we have set ourselves.”
For press coverage on Greene & Co's successes please click here.
About The Negotiator Awards
For more information about The Negotiator Awards please visit here:
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